Analytical process
explained
Our methodology combines market data, consumer behaviour analysis, and campaign performance tracking to provide a holistic view of advertising effectiveness. We start by sourcing data from digital and traditional media channels, integrating inputs from web analytics, social platforms, and offline brand interactions. This is followed by rigorous data cleansing and standardisation to ensure accuracy. Next, statistical models are deployed to identify causal trends and attribute results to specific marketing actions while controlling for external market factors. We provide transparent reporting, supported by dynamic visualisations and clear documentation. Throughout, we prioritise privacy and regulatory compliance, adhering to Australian data standards and international best practices. Our process adapts to individual client needs, offering modular, scalable support for both short-term and ongoing analytics projects.
Meet our analytics team
A collective of specialists with deep expertise in advertising measurement, Australian markets, and cross-channel analysis.
Olivia Bennett
Master of Business Analytics University of Sydney
Media effectiveness
Insight Research Group
Certifications:
Methodologies:
Key skills:
Ten years of experience in campaign analytics, specialising in integrated media measurement and actionable reporting.
Daniel Lee
Master of Data Science Monash University
Predictive analytics
Market Matrix Solutions
Certifications:
Methodologies:
Key skills:
Expert in statistical analysis for marketing, proficient in predictive modelling and multichannel campaign assessment.
Amelia Clark
MBA Marketing Analytics UNSW Sydney
Client integration
Brand Pulse Analytics
Certifications:
Methodologies:
Key skills:
Specialises in client integration, translating analytics insights into actionable recommendations for campaign teams.
Luke Smith
Bachelor of Computer Science University of Melbourne
Platform integration
DataBridge Solutions
Certifications:
Methodologies:
Key skills:
Architect of the analytics platform, ensures robust integration, data protection, and ongoing compliance with evolving standards.
How our process works
Data collection
Aggregate media, campaign, and audience data from digital and traditional advertising activities.
Standardisation
Clean and harmonise datasets so that analytics deliver reliable, consistent interpretations.
Attribution analysis
Apply advanced models to identify what drives results and correctly credit each campaign factor.
Actionable reporting
Deliver insights via clear dashboards so you can act on validated findings with confidence.
Why choose our analytics?
Understand the difference our methodology makes for advertising assessment
See how our approach to campaign analytics contrasts with commonly used advertising reporting methods. We prioritise transparent data use and objective measurement for more reliable strategy.
baltronixae Analytics Method
Holistic, tailored, and fully compliant analytics for Australian businesses.
Customised reporting
Reports adapted to industry and campaign objectives.
Regulatory compliance
Built for Australian privacy and data security regulations.
Real-time feedback
Market response monitoring with timely updates.
Audience segmentation
Detailed insights on who is engaging most.
Objective measurement
Neutral analysis supporting business decisions.
Generic Market Tool
Standardised metrics, basic dashboards, and limited local customisation.
Customised reporting
Reports adapted to industry and campaign objectives.
Regulatory compliance
Built for Australian privacy and data security regulations.
Real-time feedback
Market response monitoring with timely updates.
Audience segmentation
Detailed insights on who is engaging most.
Objective measurement
Neutral analysis supporting business decisions.